Munkanapló - A műsor látványkonyhája :)

Egy alig egyéves start-up vállalkozás, a Social Intelligence azért kotorászik az interneten, hogy mindent felszínre hozzon, amit a leendő alkalmazott online tett vagy mondott az elmúlt hét év során. Azután pedig mindezekből egy dossziét állít össze, egymás mellé rakva a szakmai elismeréseket és a karitatív munka területén szerzett érdemeket, illetve azokat a negatív információkat, amelyek egy konkrét kritériumnak felelnek meg: online bizonyítékok a rasszista megjegyzésekre; kábítószer-élvezetre vonatkozó hivatkozások; szexuális tartalmú fotók, szöveges üzenetek vagy videofelvételek; fegyverekhez és robbanószerekhez fűződő kirívó kapcsolat és egyértelműen azonosítható erőszakos tevékenység.

Tovább a teljes cikkhez!

Good bloggers keep this in mind as they write and will employ a variety of techniques to make their posts easier to read. Some of these techniques include:

• Lists – Anecdotal evidence here at ProBlogger suggests that its my posts with bullet point lists in them that get linked to ALOT more than similar length posts written in of an essay style.
• Formatting – Use bold, CAPITALS, italics, underlining, teletext and to emphasize points. Don’t go overboard as you run the risk of frustrating your reader. Also consider changing font size, color and style to draw your readers eyes to your main points.
• Headings and Sub Headings – Large, Bold words that act as visual cues of what is happening in the content are effective ways of drawing readers further into articles.
• Pictures – Research shows that readers eyes are drawn down the page by pictures. Place them cleverly by your key points (especially when they closely relate to the content) and you have more of a chance of getting readers to read full articles.
• Borders/Blockquotes – boxes around quotes and key points can similarly get the attention of readers.
• Space – don’t feel you have to fill up every inch of your screen – rather create spaces because they help readers not to feel overwhelmed and again tend to draw readers eyes to what is inside such space.
• Get to the Point – try to be succinct with your points.
• Don’t Bury your Points – one trap many of us fall into is to bury our main points deep within content where it’s unlikely to be noticed. If you have a key point make sure you say it up front. You can expand upon it later but get your message across in the first few sentences if possible.
• Find creative ways to reinforce your main point throughout your post.
• Don’t Introduce too many New Ideas in one post – once again this helps to avoid overwhelming readers with information all at once. If you want to cover many ideas that relate to one another consider a series of posts that link to each other.

The Benefits
Just the fact that you have reached this page means that you are likely well-aware of the many benefits of becoming a how-to author. But here's a quick review of some of the more obvious reasons why you would want to seriously consider writing a how-to book/ebook.

You'll Make More Money
How-to books are profitable. People are willing to pay good money for the kind of instant practical information that how-to books tend to offer. It's a well known fact in the publishing industry that people will pay much more for a how-to book than they will for a best-selling novel.

You'll Gain Respect and Credibility
Once you have published a how-to book on any subject you will be regarded by everyone, including other experts in your field, as an expert in your own right. Your book will give you instant credibility in your area of specialty. And, because they have read your book and gained trust in you, people will be much more open to your future initiatives.

You'll Write Your Book Quickly and Easily
Writing a how-to book is a quick and easy way to become a published author for the first time, with the least amount of effort. After all, how hard can it be to write about how to do something in which you are already an expert? You'll be writing about a subject that you already know all about. It's almost a no-brainer!

You'll Grow Your Business
Once your how-to book gets into main stream distribution, it will have a snow-ball (or viral) effect. Readers will soon start visiting your Web site(s), e-mailing you, and/or calling you up. This will quickly lead to additional business for you in areas not directly related to your book such as sales of other products and/or consulting services.

You'll Become Well Known
How-to books are great marketing tools. Writing a successful how-to book in your field will often lead to recognition beyond that field. You will be seen as an "author" in your own right and people and companies will begin to seek you out. You'll be able to ride that credibility wave to other authoring and related opportunities outside of your own specialty area.

Forrás.